THE AUTOMOTIVE BOOSTER OF CALIFORNIA is distributed to members of the Automotive Booster Clubs and others in the automotive parts aftermarket including jobbers, manufacturer's representatives, warehouse-distributors, installers, and manufacturers throughout California and the West. It is published by KAL Publications, Inc., 559 South Harbor Blvd., Suite A, Anaheim, CA 92805. Phone (714) 563-9300. Fax (714) 563-9310. Editor/Publisher: Kathy Laderman. Administrator: Karen Laderman.

Mechanical Requirements
Ad Size	Width	Height
Two page spread	16 1/8"	9 5/8"
One page	7 5/8"	9 5/8"
Two-thirds page	5" (2 columns)	9 5/8"
Half page - horizontal	7 5/8" (3 columns)	4 5/8"
Half page - vertical	3 3/4" (1.5 columns)	9 5/8"
Half page - island	5" (2 columns)	7 1/8"
Third page - horizontal	7 5/8" (3 columns)	3 1/4"
Third page - vertical	2 1/2" (1 column)	9 5/8"
Third page - island	5" (2 columns)	4 3/4"
Quarter page - horizontal	7 5/8" (3 columns)	2 1/2"
Quarter page - island	3 3/4" (1.5 columns)	5"
Business card - standard	3 1/2"	2"
Business card - vertical	2"	3 1/2"
Column inch	2 1/2"	# of inches
Catalog/Pamphlet insertion options are also available. Pricing varies according to weight, size and special requests. Please inquire for details.

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Technical Requirements

Automotive Booster Magazine is a magazine-sized publication with three-column pages, each column 2.5 inches (14.5 picas) wide. It is printed directly from electronic file at 175 linescreen (350 dpi).

Electronic artwork must be submitted in the Adobe Creative Suite InDesign, Photoshop, or Illustrator formats for the Macintosh (call to inquire about other formats). KAL Publications cannot accept ads created with MS Publisher. Please provide all graphical artwork in the .TIFF (preferred) or .EPS file formats. Submit artwork via e-mail to karen@kalpub.com or on a Zip disk or CD-R to KAL Publications, Inc., 559 S. Harbor Blvd. Ste. A, Anaheim, CA 92805. Please include all text, graphics and fonts.

For catalog/pamphlet insertions, customers are responsible for the production and delivery of all materials to our mailer. Material deadline is the day of printing. Contact publisher for more details.

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EDITORIAL CALENDAR 2008:

Automotive Booster Magazine is published quarterly. Forms close two weeks prior to publication date and all materials are due one week prior to printing. Cancellations require 30-day notice.

Deadlines for 2008
Quarter	Winter	Spring	Summer	Fall	Winter 2009
Space Saved:	01-28-08	03-20-08	05-24-08	08-27-08	11-19-08
Copy/Art Due:	02-04-08	03-27-08	05-28-08	09-03-08	11-26-08
Press:	02-11-08	04-03-08	06-04-08	09-10-08	12-03-08