Booster Masthead

Advertising Rate Card

(Rate card #24 — Effective January 1, 2008)

MORE INFORMATION

Click on the link below to see the rest of the media kit.

2008 Automotive Booster Editorial Calendar and Mechanical Requirements

General Display Advertising Rates - Black & White (per insertion)
Size 1 time 2 times 4 times
Two page spread $1,225 $1,075 $900
One page $650 $550 $475
Two-thirds page $450 $410 $375
Half page $415 $375 $325
One-third page $325 $300 $275
Quarter page $300 $275 $250
Business card reproduction $75 $75 $75
Column inch $50 $45 $40
Full color available (see below).

Classified Advertising, New Product Listing
Ad Size Cost
Per line (3 line minimum) $5
Box number add $20
New Products will be listed on or near the classified page. Black & white photos can be used at column inch rate. Full color available (see below).

Color Rates - Add to Black & White Rates
4-color process (advertiser provides CMYK files) $400

Other Services
Service Cost
Ad composition $60/hour
Business card modification $20/card
Catalog/Pamphlet insertions multiple options available/contact publisher
Covers and special positions contract only/contact publisher
Publisher will provide a time estimate for job completion. Invoiced hours are rounded to the nearest 1/4 hour.


Rate Policies

If, as, and when new rates are announced, contract advertisers will be protected at their contract rates for 90 days after the effective date of the new rate. Orders beyond three months will be accepted at rates prevailing. Advertisers will be short-rated if, within a 12-month period from the date of the first insertion, they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if, within a 12 month period from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they had been billed.

Payment and Cancellation Terms

Terms are net 30 with a 10% late fee per month on past due invoices. Cancellation within five days of issue printing carries a 50% charge of the total ad cost. Cancellation of contract for special position carries a 20% penalty on all unused insertions.

Covering the California auto parts aftermarket since 1928.