2008 Automotive Booster Editorial Calendar and Mechanical Requirements
| General Display Advertising Rates - Black & White (per insertion) | |||
| Size | 1 time | 2 times | 4 times |
| Two page spread | $1,225 | $1,075 | $900 |
| One page | $650 | $550 | $475 |
| Two-thirds page | $450 | $410 | $375 |
| Half page | $415 | $375 | $325 |
| One-third page | $325 | $300 | $275 |
| Quarter page | $300 | $275 | $250 |
| Business card reproduction | $75 | $75 | $75 |
| Column inch | $50 | $45 | $40 |
| Full color available (see below). | |||
| Classified Advertising, New Product Listing | |
| Ad Size | Cost |
| Per line (3 line minimum) | $5 |
| Box number | add $20 |
| New Products will be listed on or near the classified page. Black & white photos can be used at column inch rate. Full color available (see below). | |
| Color Rates - Add to Black & White Rates | |
| 4-color process (advertiser provides CMYK files) | $400 |
| Other Services | |
| Service | Cost |
| Ad composition | $60/hour |
| Business card modification | $20/card |
| Catalog/Pamphlet insertions | multiple options available/contact publisher |
| Covers and special positions | contract only/contact publisher |
| Publisher will provide a time estimate for job completion. Invoiced hours are rounded to the nearest 1/4 hour. | |
If, as, and when new rates are announced, contract advertisers will be protected at their contract rates for 90 days after the effective date of the new rate. Orders beyond three months will be accepted at rates prevailing. Advertisers will be short-rated if, within a 12-month period from the date of the first insertion, they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if, within a 12 month period from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they had been billed.
Terms are net 30 with a 10% late fee per month on past due invoices. Cancellation within five days of issue printing carries a 50% charge of the total ad cost. Cancellation of contract for special position carries a 20% penalty on all unused insertions.
Covering the California auto parts aftermarket since 1928.