O&A MARKETING NEWS:

O&A is an abbreviated form for Oil and Automotive Service Marketing News. It is a property of KAL Publications, Inc. Editor/Publisher: Kathy Laderman. Administrator: Karen Laderman. Advertising Sales: Doreen Philbin.

PUBLISHER'S EDITORIAL STATEMENT:

The O&A Marketing News, first published in 1967, is a newspaper whose editorial focus is the marketing segment of the petroleum industry in the 13 Western United States. Stories and photos published in the O&A are primarily about the people and companies involved in supplying and marketing of petroleum products. Our coverage also includes the alternative fuel, carwash, quick lube, and convenience store industries – businesses commonly associated with retail fueling operations – and trends that impact the Western marketplace.

Our 4,500-plus readers occupy all sectors of the industry: gasoline station, carwash, convenience store owners and operators, petroleum wholesalers, equipment manufacturers and distributors, contracting and service companies, major oil companies and more.

Prominent features of the paper include:

• Newsbeat Column – A personal interest column telling who is doing what in the industry.
• Gallon Report – Summary of taxable gallons of gasoline sold in the Western states.
• State Columns – Articles submitted by writers from across the West.
• Photographs – Quite possibly the most extensive photo coverage of industry meetings, trade shows, and conventions in the West.

All these features combine to provide a unique insider's look at the industry we cover.

EDITORIAL CALENDAR 2008:

The O&A Marketing News is printed every other month starting in February. One extra issue is printed in September for a total of seven issues per year. The paper closes two weeks prior to printing and all materials are due one week prior to printing.

Deadlines for 2008
Month	February	April	June	August	September	October	December
Space Saved:	01-08-08	03-04-08	05-01-08	06-24-08	07-23-08	08-19-08	11-06-08
Copy/Art Due:	01-15-08	03-11-08	05-08-08	07-01-08	07-30-08	08-26-08	11-13-08
Press:	01-22-08	03-18-08	05-15-08	07-08-08	08-06-08	09-02-08	11-20-08

FEBRUARY – A special section about the big Western Petroleum Marketers Association Convention and Convenience Store Expo, to be held Feb. 19-21. The convention is returning to the Mirage Hotel in Las Vegas, Nevada, and the issue will have additional distribution at the show.

APRIL – This issue will offer a preview of the California Petroleum Conference sponsored by the California Independent Oil Marketers Association Spring Meeting, to be held at the Bacara Resort in Santa Barbara, California June 22-25 as well as coverage of recent meetings, including photo highlights of events.

JUNE – A preview of the Oregon Petroleum Association Convention at Sunriver, Oregon July 27-30 with additional distribution at the show as well as photo highlights of recent industry events.

AUGUST – Offering a preview of the Colorado-Wyoming Petroleum Marketers Association Convention and Trade Show, to be held in Copper Mountain, CO., from Aug. 9-12, reaching petroleum marketers and suppliers from across the Rocky Mountain states.

SEPTEMBER – A huge section devoted to the annual Pacific Oil Conference at the Grand Sierra Resort and Casino in Reno, Nevada, to be held Sept. 15-18. One of the biggest issues of the year and a must for oil marketing equipment firms and convenience stores to reach oil jobbers in the West. As if that weren't enough, this issue will feature a preview of the 27th Annual Western Carwash Association Convention and Trade Show to be held September 22-24 at Bally's hotel in Las Vegas, NV. The September issue will have something for everyone!

OCTOBER – The issue will feature a preview of the NACS Show and the Petroleum Equipment Institute Convention, the joint convention of the convenience store industry and petroleum equipment industry scheduled for October 4-7 at McCormick Place in Chicago, IL. This will be the seventh joint convention between NACS and the Petroleum Equipment Institute Convex and will be of great interest to all petroleum marketers and convenience store operators as well as petroleum equipment distributors and manufacturers. Plus, the PMAA will hold its Fall meetings in Chicago alongside the PEI/NACS convention, adding petroleum marketers to the audience. With bonus distribution to thousands at the show, it's an issue you won't want to miss!

DECEMBER – The year-end issue with 100 or more business cards holiday greetings, full pages of thanks to the 2008 advertisers, and a complete calendar of events for the year 2009. Always a well-read issue and a great way to end a successful year.