O&A Masthead

Editorial Calendar 2023

559 S. Harbor Blvd. Suite A, Anaheim, CA 92805-4525
Telephone: (714) 563-9300 Fax: (714) 563-9310


Click on the links below to see the rest of the media kit.

O&A Marketing News Mechanical and Technical Requirements

O&A Marketing News Advertising Rate Card

For a printer-friendly version, download the pdf.

O&A Marketing News Media Kit 2023


O&A is an abbreviated form for Oil and Automotive Service Marketing News. It is a property of KAL Publications, Inc. Editor/Publisher: Kathy Laderman. Administrator: Karen Laderman. Advertising Sales: Laura Lawrence.


The O&A Marketing News, first published in 1967, is a newsmagazine whose editorial focus is the marketing segment of the energy industry in the 13 Western United States. Stories and photos published in the O&A are primarily about the people and companies involved in supplying and marketing of petroleum products and transportation fuels. Our coverage also includes the alternative fuel, carwash, quick lube, and convenience store industries – businesses commonly associated with retail fueling operations – and trends that impact the Western marketplace.

Our 4,000-plus readers occupy all sectors of the industry: gasoline station, carwash, convenience store owners and operators, petroleum wholesalers, equipment manufacturers and distributors, contracting and service companies, major oil companies and more.

Prominent features of the paper include:

All these features combine to provide a unique insider's look at the industry we cover.


The O&A Marketing News is printed every other month starting in February, with an extra issue published in September. The paper closes two weeks prior to printing and all materials are due one week prior to printing. While we plan to feature the events important to the industry in our issues, if shows change their dates or cancel, we will make changes along with them.

Deadlines for 2023
Month February April June August September October December
Space Saved: 01-18-23 03-15-23 05-10-23 06-14-23 07-26-23 08-30-23 11-01-23
Copy/Art Due: 01-25-23 03-22-23 05-17-23 06-21-23 08-02-23 09-06-23 11-08-23
Press: 02-01-23 03-29-23 05-24-23 06-28-23 08-09-23 09-13-23 11-15-23

FEBRUARY – A special section about the big Western Petroleum Marketers Association Convention and Convenience Store Expo, to be held February 21-23. The convention is returning to the Mirage Hotel in Las Vegas, Nevada, and the issue will have additional distribution at the show.

APRIL – This issue will offer a preview of the Washington Independent Energy Distributors Convention, scheduled for the Suncadia Resort in Cle Elum, Washington on June 19-21, as well as coverage of recent meetings, including pictorial highlights of events at the WPMA Convention.

JUNE – We plan a preview of the Oregon Fuels Association Annual Conference, scheduled to return to Sunriver, Oregon July 16-18. The issue will have additional distribution at the show as well as photo highlights of recent events.

AUGUST – This issue will offer one-of-a-kind coverage of the many recent Western state shows – with the O&A, you can keep marketing campaigns launched at the shows in the “front of mind” of potential customers.

SEPTEMBER – A huge section devoted to the annual Pacific Fuels + Convenience Summit which will be held September 5-7 at a new location: the historic Hotel del Coronado on Coronado Island in San Diego county. This is one of the biggest issues of the year and a must to reach fuel distributors, service station operators, and convenience store operators in California and the West.

OCTOBER – The issue will feature a preview of the NACS Show and the Petroleum Equipment Institute Convention, the joint conventions of the convenience store industry and petroleum equipment industry scheduled for October 3-6 at the Georgia World Congress Center in Atlanta, GA. This will be the 22nd joint trade show between NACS and the Petroleum Equipment Institute Convex and will be of great interest to all petroleum marketers and convenience store operators as well as petroleum equipment distributors and manufacturers. With the added participation of the Energy Marketers of America, it's an issue you'll want to be in.

DECEMBER – The year-end issue with 100 or more business card holiday greetings and a calendar of events for the year 2024. It is always a well-read issue and a great way to thank your customers and colleagues and to end a successful year.

Serving Fuel, Convenience Store, Quick Lube, and Carwash Businesses in the 13 Western States