| General Display Advertising Rates - Black & White (per insertion) | ||||
| Size | 1 time | 3 times | 5 times | 7 times |
| Two page spread | $4,400 | $4,085 | $3,775 | $3,450 |
| One page | $2,700 | $2,500 | $2,350 | $2,150 |
| Half page | $2,050 | $1,950 | $1,850 | $1,700 |
| One-third page | $1,450 | $1,375 | $1,250 | $1,150 |
| Quarter page | $1,100 | $1,025 | $975 | $900 |
| Business card reproduction | $125 | $125 | $125 | $125 |
| Full color available (see below). | ||||
| Special Positions - Includes a 4-color charge | |||
| Location | 1 time | 5 times | 7 times |
| First right-facing page | $4,050 | $3,850 | $3,650 |
| Center spread (2 pages) | $5,950 | $5,550 | $5,050 |
| Last right-facing page | $3,950 | $3,650 | $3,350 |
| Back cover (1/2 page island) | $3,550 | $3,350 | $3,250 |
| Cancellation carries a 20% penalty on all unused insertions. | |||
| Classified Advertising, New Product Listing | |
| Ad Size | Cost |
| Per line (5 line minimum) | $5 |
| Per column inch (one inch minimum) | $45 |
| Box number | $20 |
| New Products will be listed on or near the classified page. Black & white photos can be used at column inch rate. Full color available (see below). | |
| Color Rates - Add to Black & White Rates | |
| Number of colors | Additional Cost |
| 4-color process | $700 |
| Color rates are in addition to black & white rates. | |
| Artistic/Graphic Design Services | |
| Service | Cost |
| Ad composition | $60/hour |
| Business card modification | $20/card |
| Publisher will provide a time estimate for job completion. Invoiced hours are rounded to the nearest 1/4 hour. | |
Rate Policies
If, as, and when new rates are announced, contract advertisers will be protected at their contract rates for 90 days after the effective date of the new rate. Orders beyond three months will be accepted at rates prevailing. Advertisers will be short-rated if, within a 12-month period from the date of the first insertion, they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if, within a 12 month period from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they had been billed.
Payment and Cancellation Terms
Terms are net 30 with a 10% late fee per month on past due invoices. Agency discounts will be disallowed on past due invoices. Cancellation within five days of issue printing carries a 50% charge of the total ad cost. Cancellation of contract for special position carries a 20% penalty on all unused insertions.