O&A Masthead

Advertising Rate Card

(Rate card #40 — Effective January 1, 2023)


Click on the links below to see the rest of the media kit.

O&A Marketing News Editorial Calendar 2023

O&A Marketing News Mechanical and Technical Requirements

For a printer-friendly version, download the pdf.

O&A Marketing News Media Kit 2023

General Display Advertising Rates - Black & White (per insertion)
Size 1 time 3 times 5 times 7 times
Two page spread $4,400 $4,085 $3,775 $3,450
One page $2,700 $2,500 $2,350 $2,150
Half page $2,050 $1,950 $1,850 $1,700
One-third page $1,450 $1,375 $1,250 $1,150
Quarter page $1,100 $1,025 $975 $900
Business card reproduction $125 $125 $125 $125
Spot color and full color available (see below).

Special Positions - Includes a 4-color charge
Location 1 time 5 times 7 times
First right-facing page $4,050 $3,850 $3,650
Center spread (2 pages) $5,950 $5,550 $5,050
Last right-facing page $3,950 $3,650 $3,350
Back cover (1/2 page island) $3,550 $3,350 $3,250
Cancellation carries a 20% penalty on all unused insertions.

Classified Advertising, New Product Listing
Ad Size Cost
Per line (5 line minimum) $5
Per column inch (one inch minimum) $45
Box number $20
New Products will be listed on or near the classified page. Black & white photos can be used at column inch rate. Spot color and full color available (see below).

Color Rates - Add to Black & White Rates
Number of colors Additional Cost
One spot color $350
4-color process $700
Color rates are in addition to black & white rates. Contact publisher for spot color availability.

Artistic/Graphic Design Services
Service Cost
Ad composition $60/hour
Business card modification $20/card
Publisher will provide a time estimate for job completion. Invoiced hours are rounded to the nearest 1/4 hour.

Rate Policies

If, as, and when new rates are announced, contract advertisers will be protected at their contract rates for 90 days after the effective date of the new rate. Orders beyond three months will be accepted at rates prevailing. Advertisers will be short-rated if, within a 12-month period from the date of the first insertion, they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if, within a 12 month period from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they had been billed.

Payment and Cancellation Terms

Terms are net 30 with a 10% late fee per month on past due invoices. Agency discounts will be disallowed on past due invoices. Cancellation within five days of issue printing carries a 50% charge of the total ad cost. Cancellation of contract for special position carries a 20% penalty on all unused insertions.

Serving Fuel, Convenience Store, Quick Lube, and Carwash Businesses in the 13 Western States